How to Systemize Testimonial Collection (Without Manual Follow-Ups)
Most companies don’t have a testimonial problem.They have a systems problem. They rely on memory, motivation, or occasional effort:“Let’s ask this client for a testimonial.”“We should collect more reviews this month.” And because it’s manual, inconsistent, and timing-dependent, it never compounds. The result is predictable: But testimonials are not something you “occasionally collect.”They are something…